Egocentric messaging puts up walls
By: Jack Vawdrey Published on: 03/04/2025Private equity success hinges on relationship-building, not jargon. Winning partnerships and investments require shifting the focus from internal lingo to founder needs. Speak their language, address their goals, and create trust—because deals aren’t won with “me, me, me” messaging.
Content Marketing is the new engagement gold – Here is a guide to do it right!
By: Tash Salas Published on: 12/14/2024Hiring the right advisor is complex for middle-market business owners. This guide simplifies the process, from finding experts through referrals or content to building trust and clear engagement models. Learn how strategic content can ease decision-making and attract top advisors.
Reverse Due Diligence in M&A Transactions - [Ultimate Guide]
Reverse Due Diligence in M&A Transactions - [Ultimate Guide]
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Content Marketing is the new engagement gold – Here is a guide to do it right!
By: Tash Salas Published on: 12/14/2024Hiring the right advisor is complex for middle-market business owners. This guide simplifies the process, from finding experts through referrals or content to building trust and clear engagement models. Learn how strategic content can ease decision-making and attract top advisors.